{"version":"1.0","provider_name":"The Unwired Labs Blog","provider_url":"https:\/\/unwiredlabs.com\/blog","author_name":"Aravind","author_url":"https:\/\/unwiredlabs.com\/blog\/author\/admin\/","title":"Geolocation & the Karma metric - The Unwired Labs Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YmdinVViB9\"><a href=\"https:\/\/unwiredlabs.com\/blog\/karma-geolocation\/\">Geolocation &#038; the Karma metric<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/unwiredlabs.com\/blog\/karma-geolocation\/embed\/#?secret=YmdinVViB9\" width=\"600\" height=\"338\" title=\"&#8220;Geolocation &#038; the Karma metric&#8221; &#8212; The Unwired Labs Blog\" data-secret=\"YmdinVViB9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Of the twenty or so metrics we monitor at Unwired Labs, the\u00a0Karma metric\u00a0is the most important one. What is the Karma metric, you ask? Embarrassingly simple, really. It&#8217;s our name for successfully serving a request to a customer &#8211; in our case, successfully geolocating a request. And Why is it so important? Because we believe in Karma. Every time we geolocate a customer&#8217;s request, we&#8217;re helping them help someone find their way in this world. And in time, we hope that means more requests from these customers, and at times, from their customers. And it&#8217;s paying off. Over the last 60 days, our Karma rate has increased from 83.11% to 95.26%. That&#8217;s 95.26% good karma. And about 12% lesser bad Karma than 60 days ago.\u00a0Incidentally, our user base and revenue have grown at a much faster rate. What&#8217;s your Karma metric? Figure out what&#8217;s most important to your customer, quantify it and there you have it!\u00a0Do leave a comment with your thoughts!","thumbnail_url":"https:\/\/unwiredlabs.com\/blog\/wp-content\/uploads\/2014\/01\/karma-1.jpeg"}