Of the twenty or so metrics we monitor at Unwired Labs, the Karma metric is the most important one.
What is the Karma metric, you ask? Embarrassingly simple, really. It’s our name for successfully serving a request to a customer – in our case, successfully geolocating a request.
And Why is it so important? Because we believe in Karma. Every time we geolocate a customer’s request, we’re helping them help someone find their way in this world. And in time, we hope that means more requests from these customers, and at times, from their customers.
And it’s paying off.
Over the last 60 days, our Karma rate has increased from 83.11% to 95.26%. That’s 95.26% good karma. And about 12% lesser bad Karma than 60 days ago. Incidentally, our user base and revenue have grown at a much faster rate.
What’s your Karma metric? Figure out what’s most important to your customer, quantify it and there you have it! Do leave a comment with your thoughts!