Category Archives: Geolocation

NEW: WiFi Positioning Service

This morning we began rolling out the much awaited WiFi Positioning service to all our customers & developers. The service is built on a large, growing database of over 550 million access-points world over. Best of all, it’s available at no additional charge!

WiFi-positioning

What this means for you – if you have products / devices that can detect nearby WiFi access-points – is much better accuracies (usually between 5 and than 30 meters) globally!

Head to the API Docs to start locating with WiFi!

NEW: API Sandbox

We’ve also redesigned the API sandbox so you can have a go at WiFi location

Unwired Labs API Sandbox

Start locating with the sandbox here!

Geolocation & the Karma metric

Of the twenty or so metrics we monitor at Unwired Labs, the Karma metric is the most important one.

What is the Karma metric, you ask? Embarrassingly simple, really. It’s our name for successfully serving a request to a customer – in our case, successfully geolocating a request.

And Why is it so important? Because we believe in Karma. Every time we geolocate a customer’s request, we’re helping them help someone find their way in this world. And in time, we hope that means more requests from these customers, and at times, from their customers.

Karma Unwired Labs

And it’s paying off.

Over the last 60 days, our Karma rate has increased from 83.11% to 95.26%. That’s 95.26% good karma. And about 12% lesser bad Karma than 60 days ago. Incidentally, our user base and revenue have grown at a much faster rate.

What’s your Karma metric? Figure out what’s most important to your customer, quantify it and there you have it! Do leave a comment with your thoughts!