Author Archives: Priya

BBOXX replaces GPS with Unwired LocationAPI

At Unwired, a few things make our day that much brighter. At the top of the list? News about our customers doing impactful things to make the world a better place! BBOXX, a SMART Solar company, and one of our early customers, has been in the spot-light for all the good reasons! They recently hit a fantastic milestone of electrifying over 100,000 households, in more than 35 countries, and improving the lives of more than 500,000 people. Continue reading

GPS trackers that work #everywhere, from Aspenta

A number of awesome products launched at CES 2015. The one we were looking forward to the most was Aspenta’s Vectu Locators; and we weren’t disappointed. They work everywhere, help save money on global deployments and look fabulous. Oh, and they use the Unwired Labs LocationAPI. 🙂

Aspenta Tracker powered by LocationAPIAspenta Tracker powered by LocationAPI

We quizzed Ribal Zwein, their Product Development Director about the new product launch, and how he liked working with our API. 

Can you tell our community more about your products?

Our main Product Lines are Vectu Locators and UbGate. Vectu Locators are a versatile, multi-purpose set of trackers that can be used anywhere in the world at a low flat rate as they come with built-in global roaming. They support switching between multiple use-cases such as a SOS Tracker, a Live Vehicle Tracker, an Alarm Tracker or even a personal Locate-on-Demand Device.


Aspenta is a US-based telecom operator primarily focussed on developing products and solutions for the M2M and IOT space.

What was the problem you faced for which you needed to use a Cell ID based Location API?

The major challenge when developing a Tracker is the ability to provide a location at anytime of the day, in any place or in any weather condition. Relying solely on GPS signal is not an option. Assisted GPS incurs a high cost of data while roaming, so the best alternative was to enhance our positioning system (UbLocate) by implementing Cellular Based triangulation, and this is where LocationAPI proved to be a great technology.

Can you tell us how you use the Unwired Labs’ LocationAPI to solve this problem? 

With the enhanced UbLocate, our end-customers could pin-point the location of their loved ones, possessions or vehicles even if they are indoors or underground. Our Trackers send Neighboring Cell information to an interface implemented with LocationAPI servers allowing UbLocate to render an approximate location.

“Unwired Labs provided an excellent solution, easy to use and implement at the most affordable price; not to mention their unlimited support during our evaluation phase and during implementation.”

Ribal Zwein Ribal Zwein,
Product Development Director, Aspenta

Thank you for the kind words, Ribal!

FoneSense targets effectively using Unwired’s LocationAPI

As a Location as a Service (LaaS) platform, our satisfaction comes from enabling developers and companies to build awesome products that make the world a better place. The FoneSense app, is easily one of our most impactful use-cases to date. This app turns a user’s phone into an audio billboard and rewards them when their phone rings or they receive an SMS.


FoneSense is an Irish start-up that is changing mobile advertising. Brands can reach their target consumers and turn them into brand ambassadors, while at the same time rewarding them with coupons, exclusive content, phone credit or donations to charity.

The Challenge

FoneSense needed to know the approximate location a brand message was broadcast for internal analytics and provide location specific advertisements. In the process they wanted a solution that didn’t drain the consumers battery and also returned good location.

The Solution 

In their processing engine, one of the stages is adding the location to the broadcasting record. They already have the Cell ID, LAC, MNC & MCC. All they had to do was make a web service request to the Location API, and get the result.

 “It’s truly a painless experience, it’s really straight forward to use.”

The Result


All broadcasting records now are location tagged and ready for intelligent processing by FoneSense’s algorithm-rich backend. They are now able to profile and target users accurately adding a whole lot of value to their Advertisers.

“We looked at a number of different services and found the best in every way was Unwired Labs, based on results, coverage, price and performance.”

christian fonesense Christian Ryder
Founder, FoneSense