Unwired Launches Free Offline Location Library for Android

Unwired Labs, a leading provider of location technologies, announces the release of its Offline Location Library for Android devices. The library enables Android developers to create a faster, more consistent user experience by retrieving location context in milliseconds, even when GPS and internet connectivity are unavailable.

“Many mobile apps rely on location to provide a personalized user experience. Apps using our location library can increase user satisfaction and engagement by avoiding excessively long application launch times or serving users irrelevant content.” said Gopi Aravind, CEO of Unwired Labs.

This free library is designed to be a drop in replacement to Google Play’s Geolocation services. Android developers can view more details and download the library at https://github.com/unwiredlabs/location-library-docs

About Unwired Labs: Unwired Labs is a fast growing startup based in Hyderabad, India. They provide positioning solutions to enable connected devices to locate themselves globally without the need for GPS. Their clients range from Fortune 500 companies to startups in many verticals including the telecommunications, wireless, IoT/M2M, consumer electronics, fleet tracking and automotive industries.

 

Going from “accurate” to “Really accurate”

Traditionally, Cell Tower based locations were fraught with issues of reliability; responses miles away from an actual location, in water bodies and in cases, no response at all.

Unwired Labs has done pioneering work to address each of these issues. Our R&D team is happy to announce a major update to internal algorithms. A lot of effort has gone into enabling our algorithms to auto-adapt based on the type of geography requested, correct for unclean data-sets (in case of crowd-sourced data) by intense cleansing of both contributor and customer data.

cell_tower_accuracy

In terms of numbers,  this update increases the median accuracy of Cell Tower locations – when the request has multiple neighbours – by up-to 37%. With just a single cell, it increases accuracy by 16%. As a happy side-effect, the enhanced data-cleansing algorithms alone have improved WiFi accuracy by over 32%.

There’s a lot of on-going work on these algorithms, which are available in private BETA. If you’d like to get on an early BETA list, reach out to us!

IWIT Digital and Unwired Labs Partner to Develop Wearable Devices for Children

iWitt-Unwired-Promo-poster

IWIT Digital and Unwired Labs have entered into a partnership to create location-enabled wearable devices for children. The first of these devices, an intelligent watch with two-way communication capabilities, garnered much attention at the recently held HKTDC Hong Kong Electronics Fair.

Leveraging IWIT Digital’s decade of experience manufacturing children’s products and Unwired Labs’ geolocation expertise in locating devices without GPS, the new wearables are designed for children’s safety. “We are excited about working with IWIT on this new range of products,” said Gopi Aravind, CEO of Unwired Labs. “Our platform will be able to locate millions of these wearables globally and provide parents with a peace of mind.”

iWIT watch specs

“There is a huge opportunity opening up in the wearables space for us,” said David Liang, CEO of IWIT Digital. “And we are glad to have Unwired Labs backing us as we create end-to-end hardware and software solutions.”

The first products will launch in early 2016. For more information,visit http://www.iwitkalala.com and http://www.unwiredlabs.com

About IWIT Digital: Headquartered in Shenzhen, China, IWIT Digital is an innovative company focused on developing educational and safety products for children. They have over a decade of design, tooling and manufacturing expertise and are backed by leading investors such as Tencent Holdings Limited.

NEW: Activity Dashboard for API users

Our product strategy has always been shaped by the needs of our users. And one feature a lot of you have been asking for is a dashboard to keep tab on their API account. So… (drum roll) .. I’m happy to announce that we just released an Activity Dashboard for all users!

Before I show you some screenshots, I’ll explain why we pushed off this “essential” feature for this long. We follow a MVP – Minimum Viable Product – philosophy here at Unwired for everything we build; we ship the part of the product that adds most value for our users first. All else comes later. Our focus has been on building a world-class Location API that reliably and affordably locates devices anywhere. Now that we’ve covered that (there’s still miles to go before we sleep!), we’re working on the useful glitter. :-)

Without further ado, here are some snaps:

API Sandbox API Reports

 

Support desk

Login to your dashboard here.

We’ll be adding many more user-facing features in the coming weeks. Also, any ideas on improving this dashboard are always welcome!

NEW: WiFi Positioning Service

This morning we began rolling out the much awaited WiFi Positioning service to all our customers & developers. The service is built on a large, growing database of over 550 million access-points world over. Best of all, it’s available at no additional charge!

WiFi-positioning

What this means for you – if you have products / devices that can detect nearby WiFi access-points – is much better accuracies (usually between 5 and than 30 meters) globally!

Head to the API Docs to start locating with WiFi!

NEW: API Sandbox

We’ve also redesigned the API sandbox so you can have a go at WiFi location

Unwired Labs API Sandbox

Start locating with the sandbox here!

GPS trackers that work #everywhere, from Aspenta

A number of awesome products launched at CES 2015. The one we were looking forward to the most was Aspenta’s Vectu Locators; and we weren’t disappointed. They work everywhere, help save money on global deployments and look fabulous. Oh, and they use the Unwired Labs LocationAPI. :-)

Aspenta Tracker powered by LocationAPIAspenta Tracker powered by LocationAPI

We quizzed Ribal Zwein, their Product Development Director about the new product launch, and how he liked working with our API. 

Can you tell our community more about your products?

Our main Product Lines are Vectu Locators and UbGate. Vectu Locators are a versatile, multi-purpose set of trackers that can be used anywhere in the world at a low flat rate as they come with built-in global roaming. They support switching between multiple use-cases such as a SOS Tracker, a Live Vehicle Tracker, an Alarm Tracker or even a personal Locate-on-Demand Device.

aspenta-logo

Aspenta is a US-based telecom operator primarily focussed on developing products and solutions for the M2M and IOT space.

What was the problem you faced for which you needed to use a Cell ID based Location API?

The major challenge when developing a Tracker is the ability to provide a location at anytime of the day, in any place or in any weather condition. Relying solely on GPS signal is not an option. Assisted GPS incurs a high cost of data while roaming, so the best alternative was to enhance our positioning system (UbLocate) by implementing Cellular Based triangulation, and this is where LocationAPI proved to be a great technology.

Can you tell us how you use the Unwired Labs’ LocationAPI to solve this problem? 

With the enhanced UbLocate, our end-customers could pin-point the location of their loved ones, possessions or vehicles even if they are indoors or underground. Our Trackers send Neighboring Cell information to an interface implemented with LocationAPI servers allowing UbLocate to render an approximate location.

“Unwired Labs provided an excellent solution, easy to use and implement at the most affordable price; not to mention their unlimited support during our evaluation phase and during implementation.”

Ribal Zwein Ribal Zwein,
Product Development Director, Aspenta

Thank you for the kind words, Ribal!

FoneSense targets effectively using Unwired’s LocationAPI

As a Location as a Service (LaaS) platform, our satisfaction comes from enabling developers and companies to build awesome products that make the world a better place. The FoneSense app, is easily one of our most impactful use-cases to date. This app turns a user’s phone into an audio billboard and rewards them when their phone rings or they receive an SMS.

fonesense-logo

FoneSense is an Irish start-up that is changing mobile advertising. Brands can reach their target consumers and turn them into brand ambassadors, while at the same time rewarding them with coupons, exclusive content, phone credit or donations to charity.

The Challenge

FoneSense needed to know the approximate location a brand message was broadcast for internal analytics and provide location specific advertisements. In the process they wanted a solution that didn’t drain the consumers battery and also returned good location.

The Solution 

In their processing engine, one of the stages is adding the location to the broadcasting record. They already have the Cell ID, LAC, MNC & MCC. All they had to do was make a web service request to the Location API, and get the result.

 ”It’s truly a painless experience, it’s really straight forward to use.”

The Result

FoneSense___Get_rewarded_every_time_your_phone_rings_

All broadcasting records now are location tagged and ready for intelligent processing by FoneSense’s algorithm-rich backend. They are now able to profile and target users accurately adding a whole lot of value to their Advertisers.

“We looked at a number of different services and found the best in every way was Unwired Labs, based on results, coverage, price and performance.”

christian fonesense Christian Ryder
Founder, FoneSense

New: API Availability Dashboard

As an API provider, we believe reliability comes first. Thousands of developers and companies on our platform use our service for non-trivial use cases and we do our bit to ensure high availability.

As a responsible company, we believe transparency in our operations comes immediately after reliability. Ask any customer and they’ll vouch for our honesty in all communications with them; whether it’s about accuracy estimates or system status.

Today, we’re going one step further to achieve this by launching a API availability dashboard that displays the real-time status of our API endpoints. We’ve integrated it with our internal monitoring tools so anyone else can view the status of our API in real-time.

Unwired_Status Screenshot

You can also subscribe to the RSS feed or follow the twitter handle @unwired_status for notifications.

As always, please let us know what you think with a comment!

Getting to 100% uptime

As a startup, adding high-availability can be both time consuming and expensive; two factors usually more critical than high-availability itself. Like most startups, we bootstrapped on AWS with an app server, a DB server, no replication or backups and a few Cloud Watch alarms.

aws_high_availability_in_cloud

As luck would have it, we had no major down-times and this scaled easily to our first 100 users. Even at this scale, we couldn’t sleep too well at night, knowing that a down-time would affect a lot of critical services relying on our API. One day, we decided enough was enough and set out to build a good, solid infrastructure. Our team put in place a cost-effective (opinions welcome here!) solution that comprises multiple solutions, some of which can take minutes to configure, and others days.

Here’s an extremely brief overview of what we did:

  1. Monitoring
    We setup a server outside our main infrastructure provider that runs Nagios / Icinga. It monitors all services (API health, CPU, RAM, etc) on all hosts. It also calls us if there’s something critically wrong with any service, so we know about it right away.
  2. Load balancers, and many many more instances
    To scale requests on our primary endpoint, we added more App servers, replication and daily back-ups in different physical locations / data-centers, and put them behind load balancers. For our servers on AWS, we used their load-balancer. For others, we deployed a reverse-proxy using HAProxy to achieve this.
  3. Multiple end-points
    Our API serves customers world-wide, and it made sense to launch similar infrastructure in multiple locations. All it took was rock-solid replication (with alerts if it fails), fast DNS servers and a little more money. We were also careful to pick different data-centers for each location, to decrease risk of downtime due to hardware failures. This was a win-win for customers because it reduced latency for them and us, because the load on the primary endpoint was lesser.
  4. DNS-based Failovers
    Another win for a multiple end-point architecture is the ability to reroute requests from one  endpoint to another, in the event of down-time, with just a DNS change. With Cloudflare as our DNS provider, and per second health-checks by CloudRoutes, we could reroute requests instantly (again, via CloudRoutes), and with zero down-time. DNS time-to-live doesn’t matter because our servers are behind Cloudflare’s reverse proxy; it’s our IP that changes, not theirs.
  5. Keeping track of logs
    There were so many things happening in our systems – malicious requests, slow requests, buggy code – that weren’t very visible. Then we found a great logging solution. All system and API log files are shipped to this logger, email and web-hook alerts are created based on simple searches.
  6. Processes
    We can’t stress enough on this one! From having someone responsible for code-review before pushing it to production, to drawing straws on who would get the first phone call if there was a problem after hours, we spent sometime putting SOPs down on paper and on an internal wiki.

The industry standard seems to be 99.95%, but when thousands rely on our platform for non-trivial use cases, we think 100% availability is pretty darn important.

New global endpoints in Asia, Europe and North America

Unwired Labs Endpoint locations

We have launched new endpoints in Asia (Singapore), USA West (San Francisco) and Europe (Amsterdam). Customers and developers in these regions can now enjoy low-latency access to our API. Along with the existing endpoints in USA East (New York) and Europe (Ireland), this launch increases the count of our global endpoints to 5.

The URLs to access each of our endpoints are listed here.